Monday, September 7, 2009

Clear is the New Green?

Clear Magazine has announced that it will debut a special tree-free, 100% recyclable fall fashion issue during New York's upcoming Mercedes-Benz Fashion Week. The limited-edition issue will be distributed throughout the week at related venues: the Tents at Bryant Park and at hotels and galleries throughout the city. Printed on YUPO® synthetic papers, Clear's newest environmentally friendly issue, themed "dream weavers," is the brainchild of Clear's founder and creative director, Emin Kadi. It is the second 100% recyclable, tree-free issue in the last year for the magazine. YUPO® papers' light weight allows significant fuel reduction in shipping and a lower overall carbon footprint.

The fall issue will feature leading personalities in the worlds of fashion, design and art, including Stefan Sagmeister, Issey Miyake, Hussein Chalayan, Yigal Azrouƫl, Matthew Williamson, Ross Lovegrove, Barbara Bui, Todd Bracher, Cappellini, Terence Koh and more. Stefan Sagmeister has designed a special cover for the occasion.


RemyC said...

Printing magazines on plastic paper isn't such a hot idea. It clogs up the machinery of folks who recycle paper! Think of something else, like Hemp paper. Industrial hemp for food, fuel and fiber has been re-legalized in Oregon. If Clear really wants to help, they'd print their next issue on hemp stock! What they did here is jump from the frying pan into the fire.

Abigail Doan said...

That was my suspicion, Remy. Thanks for articulating the issue/problem so well. I am a big fan of hemp, so I agree with a lot of your points.

I appreciate the feedback ~ A

RemyC said...

Thanks Abigail. Yupo synthetic paper, which Clear is printed on, is extruded from polypropylene pellets. No mention on their website as to what the source is, probably petroleum. Yupo is useful for maritime use, but not for newsstands.