Tuesday, March 23, 2010

Headspace Symposium for Scent-sational Design Ideas

Olivia Giacobetti of Honoré des Prés

On March 26, Parsons and MoMA with IFF, Seed, and Coty present Headspace: On Scent as Design.

Headspace is a one-day symposium on the conception, impact, and potential applications of scent. This event gathers leading thinkers, designers, scientists, artists, established perfumers as well as "accidental perfumers" (a selection of architects, designers, and chefs invited to experiment with scent) to acknowledge scent as a new territory for design and begin to draft the outline of this new practice.

Friday, March 26, 2010
10:00am – 5:30 pm
Tishman Auditorium, The New School
66 West 12th Street, New York

HEADSPACE was conceived by Paola Antonelli, senior curator in the Department of Architecture and Design at MoMA; Jamer Hunt, director, graduate program in Transdisciplinary Design at Parsons; Laetitia Wolff, founder of futureflair, and organized with Véronique Ferval, Creative Center manager at International Flavors & Fragrances, Jane Nisselson, founder of Virtual Beauty, and Eva Wisten, director of brand communication at Seed.

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