Wednesday, August 11, 2010

Pachute Boutique Takes Root


If 'pure and simple' is part of your sustainable style equation, then pachute boutique on the Upper East Side of Manhattan is definitely a fashion outpost that you should know about. Exquisitely curated by owner Sharone Komoroff, this clean and bright style oasis is a cool nest of nature-inspired fashion amidst the steamy urban jungle.


Pachute means 'simple' in Hebrew and with designer collections like Brooklyn-based Loup Charmant and Israeli jewelry designer, Lior Ben-Beset, there is elegance and beauty throughout. The loveliest eco-basics for babies and kids also makes one-stop shopping a breeze. I found the sweetest organic cotton tees for my twins there, as parent/child options are refreshing but not at all saccharin. NB: Do not miss the Zid Zid’s Moroccan 'Babuches' (slippers) for little ones.

Loup Charmant organic cotton slip dresses and summer blouses

Loup Charmant 'Scallop Dress' of the finest organic cotton

And as if this is not enticing enough Sharone has hand-picked some of her favorite beauty and skin products to compliment the range of wholesome goods and gift giving treasures. As you can see, you will be gently immersed in the finest and simplest style finds.



The lovely Sharone Komoroff 

*pachute*
 1582 1st avenue
new york city
telephone: 212.794.1260
(closed sundays during august)

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