Monday, September 13, 2010

NYFW: Opening Night at The GreenShows with Luis Valenzuela

Luis Valenzuela at The GreenShows (photo: Abigail Doan)

Luis Valenzuela at The GreenShows (photo: Abigail Doan)

Luis Valenzuela at The GreenShows (photo: Abigail Doan)

 Luis Valenzuela at The GreenShows (photo: Abigail Doan)

Luis Valenzuela at The GreenShows (photo: Abigail Doan)

Luis Valenzuela's eco fashion presentation for the opening night of The GreenShows was perhaps a bit more staged theater than fashion, but this is to be expected given the designer's background in studio painting and installation art of the fresh green variety. 

With winks to Issey Miyake's Pleats Please and ruffled high collars of yore, there was an interesting mix of exotic glamor crafted with recycled materials that might otherwise suffer the fate of textile leftovers and shiny trim discards. The event's crowd seemed energized by the promise of NYFW's green offshoot and the spectacle that Valenzuela artfully served up.

Luis Valenzuela at The GreenShows (photo: Abigail Doan)

Star model of the evening was definitely this sweet nymph of a girl. Eco fashion for the next generation?

Luis Valenzuela at The GreenShows (photo: Abigail Doan)

Stay tuned for more coverage from Day 2 and 3 of The GreenShows at The Metropolitan Pavilion in NYC. You can also read my round up of all of the designers showing for SS 2011 on Eco Fashion World.

1 comment:

Jorge Parra Photography said...

I was glad and curious to attend the The Green Shows at the New York Fashion Week this week, presenting a group of fashion designers who are working on sustainability by way of reusing and recycling materials , fabrics and objects that many would consider trash or rejects, and transform them into fashion garments.

The interesting thing, as I saw it, is that there is still a good way to go before most of those products can be truly marketable into mainstream or even boutique stores.

The simple reason for this is that the designers are still too involved in their Eco-friendly/Green Activism, most designers have a defined background and participation in environmental/Green causes and therefore, many designs and pieces only convey a statement, sometimes a protest, sometimes an irony, and activism has to be "toned down" into a more refined and subtle form, so the message is still there, but the glamour, usability and good-looking factors prevail. We are talking fashion here!

It was notable to see lots of designers like LAVUK, Auralis, and Samantha Pleet working with recycled fabrics, and going more towards casual and party wear. Other great collections like the "Black Label" by british designer Ashton Michael introduced greatly designed pieces from recycled fabrics and natural products, for a very targeted population of young, androgynous consumers, lovers of the post apocalyptic look.

It is for this very reason, that the most remarkable looks, putting together a great deal of elegance, form and function while still conveying the green message, are the High Fashion designs for the "Upcycled Couture" Collection by Miami designer Luis Valenzuela, bringing class, style and forward thinking to the Green evolution, in an atmosphere of luxury and glamour.

I don't see any reason why green and recycled has to convey a message of wear, deterioration, only post nuke attitudes and solutions. Homeless people, specially in New York, are masters at recycling garbage , and trust me, they don'k look great!

Integration of green fashion design into a marketable product needs more than than just an eco-friendly message.

The Green Design for fashion is still in it's early stages, no doubt much advanced than the Green Shows of last year, where most dresses were unwearable, they were just a protest, an activist's message, but not a truly fashionable thing.

The 2011 S/S collections bring an air of freshness, and true approach to real fashion design, and, if the movement does not slow down, and goes beyond being a trendy thing of the moment, we should see great solutions and great looks moving together for a future in which trash will have to be renamed , given the high value it may have in the proper hands of these true fashion designers.