Sunday, October 3, 2010

Paris Fashion Week: Issey Miyake S/S 2011

I hesitated posting these images of Issey Miyake's S/S 2011 collection from Paris Fashion Week, as the designer does not fit the usual bill for sustainable fashion design. Miyake's artistry and innovative talents surely catapult him far above mainstream, season-to-season offerings, and there is no doubt that the acquisition of one of his creations would be an investment that would far outweigh a truckload of cheaply made, trendier items from H &M

With Miyake's creative director, Dai Fujiwara, at the helm and current efforts by Miyake's Reality Lab to explore future sustainable collections, I think that it is important to support celebrated 'blue-chip' designers in the entire range of their efforts. The profits from one collection feed investment in another, no? This almost makes me want to seriously re-think how sustainable style is reported and shared with the public at large. Are we missing important (perception) links for how to make mainstream fashion more sustainable?

*photos by Marcus Tondo / via


jessica said...

you made a great point! not often do mainstream designers or companies get the credit they deserve for making an effort to source more sustainable fabrics or reduce energy use. sometimes they come under criticism for joining the green movement just for profit. the whole range of efforts that any company or designer makes is worth our attention and support. isn't making all fashion into sustainable fashion the whole point anyways?

Abigail Doan said...

I wanted to publish this comment by Timo Rissanen, since for some reason Blogger will not publish automatically today. See the following:

Timo Rissanen has left a new comment on your post "Paris Fashion Week: Issey Miyake S/S 2011":

Such great points, Abigail. On Miyake, one of my favourite pieces is a jacket of his I got as a present back in 2004 and even then it was second-hand, probably from the late nineties. I have no doubt I'll still wear it in 10 years from now. It's nylon and requires one dry-clean a year so pretty low-impact use phase, too - unlike all the white cotton and linen that the runways have been full of for the past month.

I've said this in various instances and so have many others, but I do hope the term 'sustainable fashion' becomes redundant in the next decade or two, and we simply have fashion that is sustainable. From various conversations it's safe to say the desire for better practices exists within most mainstream companies, but lack of knowledge is currently perhaps the biggest obstacle.

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