Friday, September 16, 2011

Cruelty Free Friday: Ivana Basilotta S/S 2012 Sirens

I could not think of a better way to kick off London Fashion Week, as well as celebrating Cruelty Free Friday, than by featuring Ivana Basilotta's latest Spring/Summer 2012 Sirens collection.

I first experienced the eco-luxurious nature of Ivana's designs on the runway at EcoChic Geneva in January 2010 and since then have followed her feminine and soulful collections each season with total admiration. Her commitment to using vegan 'peace' silk in her dresses and separates is totally fitting with her enlightened ideas about what constitutes genuine beauty and fluid style. The thoughtful incorporation of biodegradable and recycled fabrics also makes the 'Sirens' collection a timeless vision for the best in ethical fashion.

Learn more about Ivana Basilotta's philosophy and previous collections via her website.

*all images courtesy of the designer/photography by Paul Weaver

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