Artist Shabd Simon-Alexander bestowed her fabulous name upon the label in 2009 when she made apparel her medium of choice, treading the borderlands of art and fashion, favoring neither above the other. Now in their 4th season, Shabd designs really are works of art: all fabric hand dyed by the artist herself in the Williamsburg studio and each piece crafted in New York's garment district. Shabd's work celebrates the history and culture inherent to hand dyeing, applying this to trans-cultural, inter-seasonal, highly versatile looks.
No longer bound by t-shirts and concentric circles, tie-dye has a seemingly limitless potential for mirroring nature. Shabd harnesses this phenomena by delving into alchemy and releasing patterns of "lichen, magma, the cold winter sky, ocean cliff sides, and digital video glitches." The current collection channels an array of seemingly unrelated influences: Shibori dyeing techniques, Indian kirtans, Mongolian wrapped tunics and Icelandic volcano ash. Elemental tones ranging from icy blue to deep garnet offer up an unexpected, yet perfectly fresh palette for hazy winter days.
Shabd's mastery of the technique even landed her a spot on the Martha Stewart show, tie-dyeing cosmos-inspired leggings with the world's happiest homemaker. Potter Craft, a division of Random House Publishing, also invited Shabd to design a how-to book for the modern tie-dyer, to be released in spring 2013.
The cobblestone effect is a far cry from Wavy Gravy –
Shabd Alexander-Simon also teaches tie-dye courses at the Textile Arts Center in New York City. Follow Shabd's blog for updates on future classes and textile workshops.
Fiber Reactive Dyes created by Shabd
A special thanks to Emilie Florenkowsky for contributing this piece.
Freelance writer and translator Emilie Florenkowsky has lived in Berlin since 2005. Check out her online journal of art, science and all points in between, META magazine.