Wednesday, November 16, 2011

SIX Magazine at Shanghai Fashion Week S/S 2012


A special thanks to ethical fashion friends at SIX magazine for these gorgeous runway and behind-the scenes photos from Shanghai Fashion Week (SHFW) S/S 2012SIX Magazine was the official eco media partner for the closing show, which for the first time ever was centered on ideas supporting sustainable fashion and ethical production. P1.CN, China's first private social network aimed at the country's affluent class, worked in partnership with SHFW's organizers to redefine the focus and agenda of this high profile fashion week event held at the Shanghai International Fashion Center. It's great news that P1.CN has set a goal of creating a more sustainable future with its new E-Fashion: Beauty of Change platform. "E" in this instance representing "exceptional, ethical and eco".


We-Impact was appointed as the production company for the event – with steps towards a more environmentally responsible and efficient future made via the lighting, green energy, and transportation solution for the closing night's show. Lexus was also on hand to reveal its new hybrid vehicle.


Touted as an up-and-coming showcase for local Asian designers as well as celebrity invites such as Vivienne Westwood, this was the first season where the week's closing show genuinely showcased designs celebrating ethics and sustainability in fashion.

Featured designers, Swedish eco-luxury label Camilla Wellton and Chinese Menswear designer, Chi Zhang, demonstrated that cutting edge style and ethics can indeed work together seamlessly when redefining both local and global fashion strategies.


With all of the criticism that China continually receives for its textile manufacturing and unfair labor practices, perhaps this is a great new step forward towards the change that needs to occur, both on the runway and off. If affluent Chinese fashion followers are ready to invest in ethical luxury, the others just might follow in their style-conscious footsteps? Let's hope so. Fingers crossed that fashion buyers will also begin to make the trek to Shanghai as well.

(images courtesy of SIX magazine and Shanghai Fashion Week)


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