Friday, February 17, 2012

London Fashion: Beautiful Soul's Olivia Rose Collection

'Olivia Rose' collection by Beautiful Soul of London

It is so exciting to see these stunning color contrasts, historically inspired prints, and delicate laces in the new 'Olivia Rose' collection for A/W 2012. Nicola Woods has had an impressive journey as an award-winning ethical fashion designer and textile preservationist, and this latest luxury collection further demonstrates that she truly understands what it means to create a uniquely British collection with timeless modern appeal.

'Olivia Rose' by Beautiful Soul brings ethical luxury to the streets

"Nicola Woods, founder and creative director of Beautiful Soul London, named the AW12 collection ‘Olivia Rose’ after her two grandmothers and drew inspiration from the love letters they each wrote in code to their sweethearts (Nicola’s Grandfathers) whilst separated during the war. As a sign of remembrance to Olivia and Rose, the unique Beautiful Soul London print this season, features the poppy which was a favourite flower of both grandmothers and a symbol of the British Legion campaign which they both supported."

Notting Hill-based Beautiful Soul celebrates the spirit of place

The entire collection is made in England with local sustainable fabrics such as luxurious silks, British wool, soft cotton and British lace produced in Nottingham – as the brand ethos includes supporting the regeneration of UK textile manufacturing. Material remnants are re-purposed as fastenings and embellishments, adhering to the policy of zero-waste, whereby every last thread of fabric is used in the creative process. I look forward to experiencing the Olivia Rose collection in person during my visit to Zip Zone at Paris Fashion Week in early March. Stay tuned for more photos of these beautiful new pieces and fabrics up close.

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